Talent in the Bay·Oakland

Creatives and builders shaping the Bay Area.

Sareeta Young

Creative Producer

·By: Mbaire

Sareeta Young

Courtesy of Sareeta Young

"A long time ago, I decided I'm not going to lose"

Sareeta Young didn't grow up thinking she'd become a filmmaker, and for years photography stayed a hobby while she searched for something more "practical," until a film class at Berkeley City College changed how she saw a camera, turning it from a way to capture a beautiful image into a way to make that image speak. Today, as founder of BLKReels, Sareeta is still building a creative life on her own terms and finding ways to keep creating even when life gets heavy. In this conversation with Akilis World, she talks about the grandmother who first put a camera in her hands, the decision to build something official instead of waiting for an industry to let her in, and the moment she decided: "I'm not going to lose."

Take me back to the beginning. How did you fall in love with filmmaking?

I'd been a photographer for years before I ever took a film class, but my dad always told me photography was a hobby and not a career, so for a while I chased something more "practical." That changed when I took film production classes at Berkeley City College, taught by professors who were genuinely badasses in the field, and it opened up my whole world. Around the same time, I met my first mentor, Korise Jubert III, and interned with him as an assistant editor, which put me around people who were actually doing this professionally and made me think maybe I could too.
Courtesy of Sareeta Young

What shaped the way you see the world creatively?

Studying the media coverage of Hurricane Katrina in college changed something in me, because white people taking supplies to survive were called resourceful while Black people doing the same thing were called looters, and that showed me how much power lives in the way a story gets edited and narrated. My grandmother shaped me too, long before I understood it, handing me one of her cameras so I could run around her yard photographing flowers. When she passed, I inherited that camera and rediscovered her through everything she'd filmed of our family, and it took years for me to realize how much of who I became started right there.
Courtesy of Sareeta Young

Was your path into filmmaking a straight line?

Not even close. I graduated film school in 2020, right when the industry was essentially closed, and since I don't have family in entertainment, there was no one to usher me in, so everything came from building genuine relationships and a reputation from nothing.A year after graduating, I was inspired by my mentor Korise, who had built his own production company TownFuturist Media, to make mine official. Looking back, I’m really grateful I did because we’ve all seen how quickly things can change in this industry.
Courtesy of Sareeta Young

What's been the hardest part of building a name for yourself?

Getting over the fear of being perceived, honestly, because I used to be quiet, moving through school, work, and home without much noise, but you can't build a creative career that way when people need to know your skill set and your energy before they'll hire you. Putting myself out there also meant absorbing new kinds of attention, from people looking for holes to poke to people genuinely drawn in to people looking to use my talent for themselves, so I had to learn to protect myself while learning to be seen.
Courtesy of Sareeta Young

What have you had to overcome that people probably don't see?

Almost everything I've earned has gone back into the business, from cameras and hard drives to lenses and my team's pay, often before my own. Also, I've lived with depression while running a company, and even in a fog you have to keep moving, keep innovating, and keep showing up. I've had stretches where I couldn't get out of bed, and I've had to let myself feel that while still finding my way back to motion.
Courtesy of Sareeta Young

How does the Bay Area shape your creative eye?

The Bay feels documentary to me, since I was born and raised here, and the openness of this place keeps expanding how I think, whether I'm looking at the murals, the food banks, or the people, because there's always another story worth telling.
Courtesy of Sareeta Young

How are you thinking about AI's effect on filmmaking?

I think people will eventually split into different camps; some will embrace AI, while others will continue to value work that is distinctly human-made. AI definitely has its place, but I don’t think every film is suddenly going to become an AI-generated film. When AI first started gaining traction, I was definitely worried about what it could mean for the industry, but I think we’re going to be all right.
Courtesy of Sareeta Young

How do you stay grounded through rejection and doubt?

Music grounds me more than almost anything, especially when Beyonce's Renaissance plays start to finish, and so does the toolbox I've built over three years of consistent therapy, which taught me how to set boundaries. Sisterhood matters just as much, and I’m grateful for the Black women in my life who show up for me in ways I didn't know I needed.
Courtesy of Sareeta Young

What have you learned about creating your own opportunities?

I've learned that creating opportunities for yourself is a never-ending game. One experience that particularly stands out happened while I was at UCLA. I had turned down unpaid internship opportunities because they weren't aligned with what I wanted. Instead, I focused on building genuine relationships that actually led to paid projects. That experience taught me the importance of being genuine with people while also being clear about what I want and what I don't want, and it's an approach I still carry with me at BLKReelstoday. I've also learned how important it is to surround yourself with passionate, genuine people. My team keeps me going, especially on the days when I'm running low on steam.
Courtesy of Sareeta Young

What would you tell someone afraid to chase their dream?

Take it one step at a time and be gentle with yourself, because you'll mess up, and success might take ten years to arrive. But a long time ago, I decided I'm not going to lose, and this is my path, so no matter what happens around me, I come back to that decision.
Courtesy of Sareeta Young